THE BRAND
OUR VALUES
ENCOURAGE SLOW FASHION
COMFORT
INCLUSIVE
FASHION WITH PURPOSE
EMPOWERMENT
Founder's Message
After searching the market for premium evening dresses, I realised that most options were either unaffordable or lacked comfort and quality. The reality is that not everyone has £500+ to spend on a single dress. I started MALOA to redefine luxury eveningwear by creating exceptionally high-quality pieces that are accessible, versatile, and support meaningful causes—specifically dog charities.
While many brands focus on trending styles, very few cater to the diverse style preferences of all women. That’s why I design a wide range of dresses, from modest to mini, offering representation and choice for every woman.
When it comes to design, I carefully choose premium fabrics and spend months perfecting the fit and details of each piece to ensure they’re reliable, flattering, and made to be worn time and time again.
We all have things that inspire us, and mine is my dog Milo. That’s why I proudly donate a portion of every sale to The Soi Dog Foundation and Happy Doggo, helping protect the lives that inspire my compassion.
Thank you for joining me on this journey. I hope my dresses become your go-to for
feeling confident, beautiful and elevated.
Alina x
ENCOURAGE SLOW FASHION
MALOA is not trend driven. We produce in small quantities to promote less waste of materials and to reduce the fashion carbon footprint. We design exceptionally high-quality timeless pieces so that they hold their wardrobe value and can be worn time and time again.
COMFORT
Your comfort is important to us so we prioritise designing dresses that are not only beautiful and flattering, but also incredibly comfortable.
INCLUSIVE
Our brand is inclusive of all women. We cater to women's diverse style preferences by offering a range of designs from mini to modest.
FASHION WITH PURPOSE
Fashion with purpose is especially important to us. That’s why we proudly donate a portion of every sale to dog charities, helping protect the lives that inspire our compassion. We currently donate to The Soi Dog Foundation and Happy Doggo.
EMPOWERMENT
When you wear MALOA, we want you to feel confident, beautiful and elevated.
MALOA is a contemporary fashion brand based in London, offering elevated evening and event dresses that blend timeless elegance with modern versatility. At its core, MALOA is about more than just aesthetics, it’s a brand rooted in purpose, compassion, and inclusivity. Designed for women who seek both confidence and comfort, MALOA delivers premium investment pieces at an accessible price point, proving that luxury doesn’t have to come with a massive price tag.
The name MALOA is a tribute to our founder's beloved labradoodle, Milo, combining “Milo” and “Alina” to form MALOA. More than a namesake, Milo’s legacy lives on through the brand’s charitable mission: a portion of every sale is donated to animal welfare organisations Soi Dog Foundation and Happy Doggo. These two charities focus on the ever growing problem of street dogs, particularly those who have been abandoned, injured, are stray, or even used for the dog meat trade. We want to create a kinder world for these innocent animals, one sale at a time. MALOA is more than just fashion - MALOA is a brand created for women who care about quality, confidence and the world around them.